Questions

Everything people ask before they apply.

If yours isn't here, write to us — we read every message ourselves.

The program

Do we both have to be on every session?

Yes. The steps are a two-person process, and a couple where one partner learned the method and the other didn't tends to end up worse off than before — one of you starts narrating the conversation while the other feels handled. If your schedules genuinely can't align for six calls in twelve weeks, tell us on the Blueprint Call and we'll talk about timing.

Why every other week instead of weekly?

Because the practice between sessions is where the method actually gets learned. Weekly sessions feel productive but leave no room to run the steps on your own material and come back with what happened. The fourteen-day gap is deliberate.

What if we fall behind?

You have course access for the full twelve weeks and beyond, and sessions can shift by a few days. What can't shift is the between-session practice; if you skip that for a month, sessions turn into conversation and the method never becomes second nature. We'll say something if we see it happening.

What happens after the twelve weeks?

Most couples finish and go run it themselves — that's the design. You keep course access. Some come back for a refresher block later, usually around a transition like a new baby or a move.

Are the group calls required?

No. They're open, twice a month, and there's no hot seat. Plenty of couples never attend one and do fine. Couples who do attend usually say hearing someone else work the same step was the thing that made it click.

Coaching vs. therapy

What's the difference between this and couples therapy?

Therapy treats. Coaching trains. Therapy is licensed, state-bound, diagnosis-oriented, and appropriate when something is wrong that needs care. This program assumes nothing is wrong, teaches a specific skill, and holds you accountable to practicing it. Different job, different tool. Full disclaimer here.

Brian is a licensed therapist. Is this therapy?

No. Brian holds clinical licenses and runs a separate licensed practice, but this program is coaching and is not delivered under those licenses. No clinician–patient relationship is created here, there are no clinical records, and nothing said in coaching is protected the way therapy is.

What if we should be in therapy instead?

We'll tell you on the Blueprint Call and help you find the right kind of help. Sometimes that's Brian's clinical practice if you're in Delaware or Massachusetts; usually it's someone closer to you. You'll leave that call with a direction either way.

Do you take insurance?

No. Coaching isn't a billable clinical service, so there's no insurance, no superbill, and no diagnosis. The upside of that same fact is that we can work with couples in any state.

Logistics and money

How much is it, and are there payment plans?

$3,500 for the full twelve weeks, covering both partners and everything included. Payment plans are available — ask on the Blueprint Call and we'll work out something that fits.

Can we do this if we live in different states?

Yes. Everything is virtual, and coaching isn't restricted by state licensure the way therapy is. You don't have to be in the same room or the same time zone, though the same time zone does make scheduling kinder.

We're not married. Does that matter?

No. Dating seriously, engaged, long-term partnered, remarried, re-partnered after a long time alone — the steps don't care about the paperwork.

What if we need to cancel or reschedule?

Sessions can move with reasonable notice; the specifics are in the coaching agreement you'll receive before starting. If something significant changes mid-program, tell us early and we'll figure it out rather than holding you to a clause.

What happens if you decide we're not a fit?

We tell you on the Blueprint Call, before any money changes hands, and we point you toward what would actually help. That's a real outcome of that call, not a courtesy line.

Still deciding? The call is free and useful either way.

Six minutes to apply. Forty-five minutes on a call. Then you'll know.